Discover the Soul of Japan with Ayuko.

こんにちは !

Welcome to the world of Ayuko, where flavour, tradition, and refinement come together in an evergrowing range of Japanese food products. Ayuko brings the rich tastes of Japan to Europe and invites you to explore Washoku: the traditional Japanese cuisine that emphasizes harmony, balance, and respect for ingredients.

At Ayuko, we strive for making the flavours of Japan accessible to everyone who loves great food. Whether you’re a seasoned chef or simply looking for convenient ways to recreate Japan’s most famous dishes: Ayuko is your gateway to Japanese food culture. Authentic, inspiring, and always delightful.

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Tradition evolves into modern cuisine

Authentic Japanese flavours, in modern, eye-catching packaging.

Whether you’re looking for authentic soy sauce, flavourful noodles, surprising snacks, or the finest cooking sauces and pastes, Ayuko’s range offers everything you need to bring the magic of Japan into your home.

What truly sets Ayuko apart is the inspiration we draw from Japan’s seasonal cooking rhythms. In Japan, cooking is not just about flavour, it is also about celebrating the moment. Each season brings its own ingredients, colours, and moods, and that natural cycle lies at the heart of Washoku. This seasonal approach to cooking teaches us to choose mindfully, prepare with respect, and share with care.

召し上がれ (bon appetit)!
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Japanese Eating Etiquette Rules

1

Traditional Japanese meals are taken sitting on a reedlike mat called the ‘tatami’. Everyone sits in a ‘seiza’ position, that means on your heels with your legs tucked underneath the butt.
2

The host always sits at the middle of the table on one side. The most honored quest also sits at the middle, on the other side, opposite the host. The honored quest sits on the side of the table farthest from the door.
3

The mouth is the highest point chopsticks should ever reach. You must never raise your food above your mouth.
4

In Japanese culture, slurping is a sign of appreciation. Besides that,the slurping process also cools down the food, for example noodles. Win-win!
5

Using your hand to catch falling bits of food is considered as bad manners.Just let it fall…
6

Most often, it’s the one who made the arrangement for diner or an event who pays the bill. They just pay what’s on the bill, as tipping is usually not done.
7

There are a lot of rules in Japan about chopsticks. They may not rest on your bowl. You may not stab food with your chopsticks. And, last but not least, in Japan they also eat their soup with chopsticks.
8

Pour only as much soy sauce in the small bowl provided as your meal requires.Over serving soy sauce is also considered as bad manners.

Did you know that the number eight is one of the lucky numbers in Japan. The Japanese character for eight, 八, is reminiscent of prosperity and growth because it widens towards the bottom.

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